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AI answers for SaaS: what your product does, who it's for, and what it costs

People now ask AI assistants the kind of questions they used to type into a search box. For SaaS and software companies they sound like this:

• What's a simpler alternative to the big-name tools for a small team?
• Does this app integrate with Shopify?
• Is there a free plan?

An assistant can only answer well if your own pages state the facts clearly and consistently. Nobody can make an assistant cite you, but you can make yourself hard to get wrong.

Checked on 13 October 2026 against schema.org and Google Search Central documentation. Open the source links before you rely on a detail.

Facts to state plainly on your own site

• One sentence on what the product does, repeated consistently on home, About and pricing
• Who it is for and who it is not for
• Pricing page in plain HTML with plan names and what each includes
• Integrations as a crawlable list, not only logos
• Platforms supported (web, iOS, Android, desktop)
• Company name, founding country and a real contact route

Mix-ups worth checking for

• An old product name or a pivot that never got cleaned up across docs and blog posts
• Pricing from a year ago on comparison sites, contradicting your current page
• Being confused with an unrelated product with a similar name
• Features from the roadmap described as if they already exist

Our why AI gets you wrong guide explains the usual causes behind mix-ups like these.

Structured data: the type to use

Use Organization for the company, plus SoftwareApplication for the product. On schema.org the path is Thing > CreativeWork > SoftwareApplication. Google documents a separate software app rich result with its own required properties.

Example only. Every value below is a placeholder; replace each one with your real, current facts, or leave the property out.

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Example App",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "url": "https://www.example.com/",
  "offers": {
    "@type": "Offer",
    "price": 0,
    "priceCurrency": "USD"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Software Ltd",
    "url": "https://www.example.com/"
  }
}

Do not add ratings about yourself. Google's review snippet documentation limits local business and organization ratings to sites that capture reviews about other businesses (it calls the rest self-serving reviews).

Careful with claims

Google's software app rich result requires a rating or review property. Only add aggregateRating if you have genuine ratings you can show; never make up review counts. The SoftwareApplication markup itself is fine without a rich result.

What we do not claim

• We do not claim structured data or any file makes an AI assistant mention or recommend you.
• We do not claim to know how any specific assistant ranks businesses in your industry.

Check your own site

The free check looks at robots rules, structured data, llms.txt and About facts in your browser. Nothing is uploaded. If you want the files done for you, the Month-1 pack covers them at a fixed price.

Run the free AI-readiness check

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